2:05pm - 2:30pm General Session II - From Zero to Hero: Making Your B2B eCommerce Practice Best In Class
Monday Sep 24 - Ballroom VI
The impact that digital has is ubiquitous for B2B businesses, however what one does with that knowledge makes all the difference. A 2018 Forrester Research and Magento study showed that only 26% of businesses were running best-in-class eCommerce practices. Whether you’ve just begun or are already far along your journey, join this session to hear how you can strengthen your business case, build more robust teams, create more meaningful internal alignment, and develop the right partnerships to take your eCommerce practice to the next level.